Abstract dependency and test execution with Makefile

Abstract the `runtests` script with a makefile, and update travis tests to use makefile abstraction.

GNUmakefile

@@ -0,0 +1,37 @@
+default: test
+
+deps:
+	go get golang.org/x/tools/cmd/goimports || true
+	go get github.com/urfave/gfmrun/... || true
+	go list ./... \
+		| xargs go list -f '{{ join .Deps "\n" }}{{ printf "\n" }}{{ join .TestImports "\n" }}' \
+		| grep -v github.com/urfave/cli \
+		| xargs go get
+	@if [ ! -f node_modules/.bin/markdown-toc ]; then \
+		npm install markdown-toc ; \
+	fi
+
+gen: deps
+	./runtests gen
+
+vet:
+	./runtests vet
+
+gfmrun:
+	./runtests gfmrun
+
+v1-to-v2:
+	./cli-v1-to-v2 --selftest
+
+migrations:
+	./runtests migrations
+
+toc:
+	./runtests toc
+
+test: deps
+	./runtests test
+
+all: gen vet test gfmrun v1-to-v2 migrations toc
+
+.PHONY: default gen vet test gfmrun migrations toc v1-to-v2 deps all